By now, you’re probably aware of the value of building a presence for your business on Instagram. With hundreds of millions of users, the social media site offers a great opportunity to reach a vast audience across the globe.
The most effective means of bolstering your Instagram marketing strategy is by steadily increasing the size of your following. In any case, the more Instagram followers you have, the larger the size of the potential audience for the content you share.
Here are a few easy tips to help you build a strong online presence for your business through Instagram marketing.
Maximize on free tools on the site
Instagram offers business profiles that have a lot of the same features that business profiles on Facebook have. Include a prominent call-to-action for your contacts that lets people text, call, or email your business. Used together with third-party tools such as Like4Like, free Instagram tools can be immensely valuable.
In addition to that, your business will also have access to Instagram analytics that let you assess data on engagement. It is therefore advisable to convert your profile from a regular one to a business profile to reap the benefits of this option. Having solid insight into how users interact with your content helps you know what improvements to make.
Link your profile to your other social media accounts
Tap into your audiences on other popular social media sites, including Twitter, LinkedIn, and Facebook, and provide them with a link to your Instagram profile, through which they can follow you. Fans and customers that already follow you on these other social media sites are already interested in your products/services, so give them another avenue of engaging with you.
It would be a mistake to assume that all your followers on social media will see your posts. A lot of people prefer some sites to others and may not log into some social media sites or if they do, they will not be as active as they on their favorite social media sites. The solution to this is connecting with your customers on multiple platforms.
Don’t post too frequently
When it comes to how often you post content, you need to post just frequently enough to remain relevant without flooding your followers’ feeds.
The optimal frequency of posting varies from one business to another. Test your audience and see how it responds to different posting schedules. You can begin by posting twice a day, trying out different times of day to see when your audience engages most. Then, paying close attention to the rate of engagement, gradually increase the number of times you post each day.
Note that even after determining the right number of times to post and the best times of day, you need to continue monitoring your audience’s response, especially as it continues to grow. Fortunately, there are a number of third-party apps and sites that can help you monitor your audience’s behavior.